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Peter Metzinger

    Business campaigning
    Das AC-DC-Prinzip
    Business Campaigning: Wirksame Strategien für mehr Einfluss
    The AC-DC-strategy
    • 2013

      The book examines how AC/DC adhere to certain success factors, which can perhaps account for a portion of their dazzling success. At the same time the book explains how these success factors can be implemented in practice and can be used both in personal and professional undertakings to foster success.

      The AC-DC-strategy