Rob is a seasoned entrepreneur focused on gathering unbiased customer insights and guiding ideas from conception to their first dozen paying customers. His work centers on the critical skill of talking to customers to validate business ideas, even when faced with potentially misleading feedback. He also helps others design and run engaging, effective workshops. His approach is grounded in practical experience and a drive to truly understand the market.
"Whether workshops are your whole world or just a small part, this book will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. And you won't even need to turn into a charismatic superstar to make it happen."--Back cover
How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better