Barbara Smit (Book order)

Barbara Smit Book order

Barbara Smit is a distinguished journalist whose writings have graced publications such as the Financial Times and The Economist. Her academic background includes a master's degree in international journalism from City University in London. Smit's work often explores complex global issues with a keen analytical eye. She currently resides in France.

Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

400 pages
14 hours of reading

3.8(68)Add rating

The narrative explores the intense rivalry between two brothers who founded Adidas and Puma, highlighting how their competition transformed the sports industry. It delves into their contrasting personalities and business philosophies, revealing how personal conflicts influenced their companies' trajectories and innovations. The book provides insights into the broader implications of their feud on sports marketing and branding, making it a compelling read for those interested in entrepreneurship and the evolution of sports business.