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Focusing on phase-field modeling, this work explores various formulations of thermodynamic quantities within a grand potential model. It emphasizes the importance of thermodynamic and mobility data in determining parameters from datasets. The framework is applied to investigate the solidification processes of Al-Si-Mg alloys, considering variations in composition, diffusivities, and surface energy anisotropies. The simulations are validated against established solidification theories, providing a comprehensive analysis of the modeling approach.

Focusing on multi-channel distribution, this thesis explores the strategic adaptation required for the German automotive industry in the digital age. Through qualitative research, key success factors for an effective digital business strategy are identified, emphasizing the importance of strong communication and a unified vision among employees. The study references esteemed journals in business strategy, marketing, e-commerce, and innovation management, and includes insights from industry experts at IBM. The findings highlight the necessity for car manufacturers to engage effectively with the digital customer.

Focusing on the role of public relations within the marketing mix for over-the-counter (OTC) medications, this thesis explores how effective communication strategies can influence increasingly discerning patients. It emphasizes the importance of convincing consumers about the benefits of OTC drugs and highlights the need to establish and manage thought leadership in a media landscape that is increasingly dominated by online platforms.