When industry giants like GE, Toyota, and Sharp, along with investment firms such as Goldman Sachs, invest billions in clean technology, it's clear that developing these technologies has shifted from a social issue to a lucrative business opportunity. As the economy grapples with high energy prices, resource shortages, and global environmental threats, clean tech—designed for superior performance at lower costs with significantly less waste—emerges as a key driver of economic growth. The authors identify the forces that have propelled clean tech from a utopian dream to a mainstream revolution within corporate boardrooms, Wall Street, and government offices worldwide. By examining eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they reveal how investors, entrepreneurs, and individuals can capitalize on this wave of innovation. The book highlights the technologies, companies, and regions poised to benefit most from clean tech, emphasizing the urgency for action. Groundbreaking and authoritative, this essential read provides insights into the clean technologies reshaping our rapidly evolving world.
