Amy Shuen Book order

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line.

Illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. It explains how to transform your business by looking at specific practices for integrating Web 2 0 with what you do.