Catherine Kaputa Book order

In person and online, discover the best way to position and market yourself in the new world of work.

What you need to know that you didn't learn at college!This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating Brand You.

Women Who Brand is about what happens when women take charge of their personal brands and performance success.

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.