Cognitive biases in the capital investment context
Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality
- 272 pages
- 10 hours of reading
Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
