Gladeana McMahon stands as a foremost personal development and transformational coach in the UK, skillfully merging academic rigor with accessible communication. Her extensive background as a therapist and in senior management roles within counseling organizations informs her practice. A pioneer in the field, she is a co-founder of Cognitive Behavioural Coaching in Britain and an internationally published author of numerous books on coaching and counseling.
Offers practical strategies to help the coach with their work, providing an explanation of the strategy together with potential pitfalls and solutions.
How to Run a Highly Successful Coaching Business - English Edition
What are the essential skills needed to set up and run a successful coaching practice? Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals. Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image. Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.