This author is known for his activism and his drive to disseminate meaningful viral content online. His work focuses on crafting shareable, impactful stories that aim to foster social awareness. He plays a leading role in organizations dedicated to sharing inspiring narratives and is a co-founder of influential online platforms. His mission is to harness the power of the internet to promote positive change and deeper human connection.
In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.