Limor Shifman Book order

Limor Shifman delves into the fascinating world of digital media and popular culture, seeking to understand the profound meaning embedded within seemingly small texts, such as jokes, and to discern patterns within the vast expanse of user-generated content. Her research critically examines how specific features of online content contribute to massive user engagement, the role internet jokes play in globalizing processes, and how internet memes act as catalysts for political and social transformation. Shifman's work offers insightful analysis into the nuances of digital communication and its power to shape broader societal trends.