Alexander Kern Books

The Unicorn Ring, is a fairy-tale book for children, where animals from around the world gather in a magical land to meet a wise and kind unicorn. In this dreamlike place, animals come to offer their ideas, which are kept safe in a special glowing ring of gold to develop a project which improves the human race. But only one idea is chosen. Which one do you think it is? Inspired by the fascinating world of venture capital. The aim of the book is to inspire kids and to educate them-first on happiness and kindness and then on innovation, sustainability, and shared economy-presenting the topics in a child-friendly way. We hope the story will be enjoyed by countless children and helpful to many families around the world.

Through the lens of amateur blogger Alexander Kern, readers experience a year filled with sharp wit and humor as he tackles social issues, film critiques, and various global happenings. His distinctive and abrasive perspective offers a refreshing take on contemporary topics, inviting readers to engage with his candid observations and quirky insights.

Focusing on the intricacies of strategy implementation, this book highlights the challenges firms face in executing their strategies effectively. It identifies eleven critical factors influencing implementation and emphasizes that varying strategies require distinct skills. Based on a study of 175 executives from medium and large Austrian firms, the findings reveal that while prospectors and analyzers must align their implementation factors with their strategies, defender firms show no correlation between alignment and performance. Additionally, underemphasizing implementation factors negatively affects performance, while overdoing them does not significantly impact outcomes.