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Andreas Herteux

    June 15, 1981
    Aus dem Leben eines Teufels
    Identitätsorientierte Führung einer politischen Marke
    The Alternative Hegemony Model (AH Model)
    The star child and the raven
    Homo stimulus
    First Foundations of Behavioral Capitalism
    • 2021
    • 2020

      Homo stimulus

      Fundamentals of Human Adaptation and Development in the Age of Collective Individualism

      • 116 pages
      • 5 hours of reading

      The book explores the profound transformations occurring across social, political, economic, and technological landscapes, marking the emergence of the Age of Collective Individualism. It delves into the implications of these upheavals, questioning whether humanity has evolved or adapted in response to these rapid changes. Through this lens, it examines the intersection of individual identity and collective experience in a rapidly shifting world.

      Homo stimulus
    • 2019

      First Foundations of Behavioral Capitalism

      A New Variety of Capitalism Gains Power and Influence

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      First Foundations of Behavioral Capitalism
    • 2018

      The Alternative Hegemony Model (AH Model)

      The "invisible hand" of nurture for the better

      The AH Model is an evolution of the current international political and economic system. It further develops the system, maintains existing structures and redirects negative dynamics. The AH Model nurtures states and companies towards beneficial behaviour. This behaviour is rewarded and negative deviations are penalised. These incentives make positive behaviour both profitable and sustainable. In doing so, the AH Model makes use of the same forces that are dominant in a capitalist system. However, it leads them in a new direction: the invisible hand of the market becomes the invisible hand of nurture.

      The Alternative Hegemony Model (AH Model)
    • 2017

      Englische Version des bekannten und beliebten Kinderbuches „Das Sternenkind und der Rabe“ A star falls from the sky on a beautiful night. A little girl emerges from it, a star child. Confused and curious, she wanders around. Soon the delicate creature from the stars meets Albrecht the raven, who gives her the name Sara, but otherwise he only knows one thing about two-leggers: They are searching for love. However, what that is the raven cannot say. Since the star child Sara has also never heard of love, they decide to search for it together, to find out what it is.

      The star child and the raven