This author delves into the compelling questions of human consciousness and free will, a pursuit he has undertaken since the 1970s. His work explores the fundamental nature and purpose of our awareness, offering readers a more nuanced understanding. Through engaging anecdotes from his research, he reveals how seemingly minor daily events can profoundly influence our social judgments and attitudes. He masterfully blends scientific discovery with practical insights, making his writing both educational and highly enjoyable, often seasoned with a touch of humor.
John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book. Malcolm Gladwell, author of 'Blink' and 'David and Goliath'