Dirk Vom Lehn Book order

Interactionist sociology is explored in depth, offering valuable insights for professionals in marketing, consumer research, and business management. The book emphasizes the importance of social interactions and their impact on consumer behavior, providing a fresh perspective that challenges traditional approaches. By bridging sociology with practical applications in business, it equips readers with tools to better understand and engage with consumers in a dynamic marketplace.

A concise intellectual biography of Harold Garfinkel, a key figure in 20th- century social science, and a basic description of ethnomethodology, a research tradition that he created.