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Alexander Berger

    Managing and leading People
    Applied Research Methods - Mergers and acquisitions (M&A)
    Global Corporate Strategy - Honda Case Study
    Compare and contrast the means by which a company can internationalise its operations
    A Strategic Analysis of Colgates toothpaste product line
    Managing Projects
    • 2011

      The report examines Colgate-Palmolive, a leader in personal care, focusing on its toothpaste product line. It provides an analysis of the company's current market position and offers strategic recommendations to enhance its offerings. The study reflects insights from business economics, particularly in the context of offline and online marketing strategies, aiming to bolster Colgate's competitive edge in the industry.

      A Strategic Analysis of Colgates toothpaste product line
    • 2011

      Focusing on management philosophies, the research categorizes companies into ethnocentric, polycentric, regioncentric, and geocentric approaches. Ethnocentric firms prioritize their home market, while polycentric companies adapt to individual foreign markets. Regioncentric firms target larger geographic areas, and geocentric companies adopt a global perspective. This analysis highlights the strategic implications of these orientations within the context of international business, providing insights into effective corporate governance and management practices.

      Compare and contrast the means by which a company can internationalise its operations
    • 2011

      The report provides a comprehensive analysis of Honda's business situation, offering insights into its current operations. It explores various dichotomies and how Honda has navigated these challenges historically. Furthermore, it examines the contrasts between Western and Japanese management models, relating these differences to Honda's unique management approach. This structured analysis highlights the strategic considerations that influence Honda's corporate strategy in a global context.

      Global Corporate Strategy - Honda Case Study
    • 2011

      Focusing on the intricacies of project management, this seminar paper emphasizes the importance of planning, organizing, and resource management to achieve specific project goals. It highlights that each project is unique, with varying conditions influencing both planning and implementation. The paper also outlines the necessity of establishing clear starting and finishing dates, underscoring the structured approach required for successful project completion.

      Managing Projects
    • 2011

      Mergers and acquisitions (M&A) have become increasingly significant in the corporate landscape, driven by motives like enhancing market power and accessing new markets. However, many M&A attempts fail due to factors such as poor management and insufficient pre-deal analysis. The research emphasizes the necessity of thorough industry and target analysis, along with the use of various frameworks and tools to mitigate risks. It advocates for deeper insights into M&A transactions to develop guidelines for selecting optimal targets, addressing the unique challenges of each deal.

      Applied Research Methods - Mergers and acquisitions (M&A)