Larraine Segil Book order

Focusing on the intricacies of measuring alliance productivity, this book presents a systematic approach to evaluating relationship contributions throughout the lifecycle of a partnership. It emphasizes the importance of selecting the right metrics at various stages, ensuring effective decision-making and team performance. Through case studies featuring major corporations like IBM and Starbucks, the author provides practical tools and insights for maximizing the impact of alliances, making it an essential resource for successful business collaboration.

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.