Focusing on the transformative impact of digital innovation, this book explores how Industry 4.0 extends beyond manufacturing to influence products and services. It highlights the potential for a single innovative company to reshape customer behavior across an entire industry. Through empirical research, the text categorizes business model transformations and offers practical insights for companies navigating digitalization. By comparing global initiatives, it provides a framework for reflecting on and adapting business models in the context of Industry 4.0.
