David Abbott was a British advertising executive and founder of Abbott Mead Vickers BBDO. His career began as a copywriter and later a director at London advertising agencies. Over the years, he established several successful agencies and worked with prominent clients, leaving a significant mark on the advertising industry. His ability to craft compelling messages and his strategic thinking are reflected in his later literary work.
It is now years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.
The only comprehensive review of the revolutionary Volkswagen advertising campaign of the 1960s and 70s, which is universally acknowledged to be the greatest and most influential ever created. This much enlarged and updated edition is illustrated with over 450 reproductions of advertisements, plus a histroy of the iconic Volkswagen Beetle.
Henry Cage seems to have it all: a successful career, money, a beautiful home, and a reputation for being a just and principled man. But public virtues can conceal private failings, and as Henry faces retirement, his well-ordered life begins to unravel. His ex-wife is ill, his relationship with his son is strained to the point of estrangement, and on the eve of the new millennium he is the victim of a random violent act which soon escalates into a prolonged and mysterious harassment. Who is doing this? And why? Full of exceptional grace and emotional power, The Upright Piano Player is a wise and acutely observed novel about the myriad ways in which life tests us—no matter how carefully we have constructed our own little fortresses.
Etienne is a boy who loves trains. While playing with them in his home, he imagines each room is a European destination. When the family dog, Cajun, expresses her sadness in not being able to to share in his journeys, Etienne assures her that she can. Cajun is so happy that, without looking, she collides with Etienne's mom who in turn spills glitter all over Cajun. Covered in glitter, Cajun gets hold of Etienne and they run through the house and around the world. Passing famous sites in New York, France and Italy, they share an afternoon of adventure without ever leaving home,
Uncover the fascinating hidden workings of your own mind with The Secret Life of the Brain.