Perspectives on Consumer Industries & Retail: Retail Marketing and Branding
A Definitive Guide to Maximizing ROI - Second Edition
- 400 pages
- 14 hours of reading
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters