Philippe Perebinossoff Book order

Focusing on real ethical dilemmas in media, this book presents numerous case studies that encourage exploration of diverse perspectives and ethical principles. Covering essential topics in ethical journalism, it equips readers with tools to navigate mass media, including public relations and entertainment. The updated second edition addresses contemporary issues like globalization, new media, and sports ethics, while a companion website offers interviews illustrating ethical practices. Authored by former ABC executive Philippe Perebinossoff, it provides valuable insights from an experienced perspective.

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!