Fraser P. Seitel Book order (chronological)

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.

For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Using a unique hands-on approach that forces students to think critically about the field, this market leader captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice. An in-your-face textbook for an in-your-face profession. *New - Extensive, expanded coverage of Internet application to public relations: . E.g., integrates examples of internet strategies into every chapter; offers the most comprehensive explanation of the practice of public relations on the Net available *New - Re-organized into 5 logical Parts: Evolution, Validation, Activation, Execution, and Publics. *New - 50% new/updated chapter-end cases: Covers maj