Chad White (Books)

Chad White Books

Chad White is a distinguished voice in the realm of email marketing, offering deep insights into the latest trends and best practices. His extensive research and commentary have graced the pages of over 100 prominent publications, establishing him as a leading authority. White's expertise is invaluable for professionals seeking to navigate and enhance their digital marketing strategies. His work provides clear, actionable guidance rooted in thorough analysis.

Email Marketing Rules

322 pages
12 hours of reading

4.2(10)Add rating

The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP ***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...