Designed for a global audience, this Pearson Global Edition incorporates content tailored specifically for students outside the United States. The editorial team collaborated with educators worldwide to ensure the material is relevant and engaging, making it suitable for diverse educational contexts.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
Robbins and Coulter's best-selling text demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields. The authors examine managerial issues concerning defining the manager's terrain, planning, organizing, leading and controlling. For managers of all kinds.