Recognized by Selling Power magazine, Barry Maher is acclaimed as a top sales trainer, known for his expertise and effectiveness with high-profile clients. His methods and insights into sales strategies have made a significant impact in the business world, positioning him as a leading authority in training sales professionals to achieve their goals.
Examining the often unchallenged concepts of positive thinking in the business world, this book offers a skeptical perspective that encourages critical thinking. Barry Maher challenges conventional wisdom, providing readers with practical insights and strategies to navigate the complexities of a positive mindset in professional settings. It serves as a guide for those looking to balance optimism with realism, making it a valuable resource for anyone seeking to enhance their business acumen.
Maximum Profit at Minimum Cost
This updated third edition serves as an essential guide for Yellow Pages advertising, providing expert insights based on the latest research. It addresses common questions advertisers have while also exploring critical inquiries they may overlook. The book aims to enhance advertising strategies and maximize effectiveness in reaching target audiences through Yellow Pages.