Michael. Bhaskar Books

A provocative, exciting exploration of the future of ideas - and the history of technological and cultural progress that has taken us to today

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

In this timely book, Michael Bhaskar unravels the art of selection as one of the most relevant techniques for businesses and individuals in a world increasingly overwhelmed by information.

An urgent exploration of the risks posed by rapidly advancing AI and technology to global stability is presented by a co-founder of DeepMind and current CEO of Microsoft AI. The author highlights the potential dangers these innovations bring and emphasizes the need for proactive measures to mitigate their impact. Through insights and expertise, the book advocates for strategies to manage these challenges before they escalate, offering a timely perspective on the intersection of technology and global security.