In Pricing Revolution, Danilo Zatta explores how to establish a competitive edge through effective pricing models. He delves into innovative monetization strategies, including pricing driven by artificial and emotional intelligence, the freemium model, dynamic and results-based pricing, subscription services, and neuropricing. The book features concrete examples from various industries and countries, illustrating the application of these approaches. Pricing has become a crucial focus for businesses, with management consultants developing pricing practices to meet growing demand, and companies forming dedicated pricing teams. However, there is a lack of accessible literature that addresses future-oriented monetization strategies and their impact on sales and competitive advantages. This book fills that void, offering a comprehensive yet approachable examination of how pricing is transforming revenue models and digitalization. Zatta's work provides a strong foundation in pricing concepts, supported by diverse case studies that empower readers to evaluate monetization opportunities effectively. It aims to make innovative pricing strategies more understandable for a broader audience, balancing inspiration with clarity and rigor. Written with a forward-looking perspective, this guide serves as a practical resource for analyzing and selecting optimal pricing strategies, emphasizing that the future of business is intricately linke
