Anthony R. Pratkanis is a leading social psychologist whose work delves deeply into the mechanisms of persuasion and influence on human behavior. His research investigates a wide array of topics, from the effects of propaganda and groupthink to specific influence tactics and their application in economic fraud. Pratkanis has become a recognized expert on social influence, frequently appearing in the media and advising governmental and non-governmental organizations in combating manipulation and fraud. His writings aim to equip readers with the tools to understand and resist the psychological tactics employed in daily life and broader societal contexts.
Shares findings from research on the effectiveness of various persuasive messages, provides an overview of what social psychologists and other investigators have learned about how people are persuaded, analyzes common propaganda tactics, and explains what people can do to limit the effects of propaganda in their lives