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Paul Grescoe Books

    Paul Grescoe is a keen observer and chronicler of Western Canadian entrepreneurs, delving into the lives and ambitions of significant business figures. His work offers insights into the motivations and journeys of influential individuals who have shaped the business landscape. Grescoe also contributes to illuminating Canadian history through the compilation of private correspondence. His writing is marked by a deep engagement with his subjects, capturing their essence with perceptive detail.

    Fragments of Paradise
    Flight Path

    • Flight Path

      • 288 pages
      • 11 hours of reading
      3.8(15)Add rating

      At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations. Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.

      Flight Path