Jon and Andy provide a comprehensive roadmap for effective brand management, blending essential brand theory with practical advice. This book stands out in the realm of branding, encouraging readers to think differently while enjoying the process. It strips away the complexities often associated with branding, offering a refreshing perspective that makes learning enjoyable. With a focus on practical tips, it serves as a delightful antidote to the jargon-heavy language prevalent in business and branding. Building a strong brand is crucial for any business, yet many struggle with the process. This guide clarifies what brand building entails and what it does not, offering straightforward steps to create an impactful brand. Readers will be inspired by real-life stories of those who successfully navigated brand challenges, as well as those who faltered due to missteps. Featuring examples from well-known brands like Orange, M&S, Red Bull, Apple, Innocent, PwC, and FCUK, the book bridges the gap between theoretical concepts and actionable insights. Unlike other branding books that are either dull or quickly outdated, this one promises to be both informative and entertaining, ensuring you gain valuable knowledge about branding while enjoying the read.
