Lucas Conley (Books)

Lucas Conley Books

This author, with a journalist's eye for stories that shift our perspective, delves into the human dimension of business. His work uncovers narratives that challenge conventional understanding, offering profound insights into the dynamics of commerce and their societal impact. With a keen narrative style, he illuminates the complexities of the business world and its effects on individuals. When not immersed in writing, he seeks inspiration and solace in the remote and spectacular wildlands of North America.

OBD: Obsessive Branding Disorder

240 pages
9 hours of reading

3.5(16)Add rating

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.