Alex Osterwalder (Book order)

Alex Osterwalder Book order

Alexander Osterwalder is a leading authority on strategy and innovation, renowned for transforming how businesses operate and new ventures launch. He excels at simplifying strategy development, translating complex ideas into accessible visual models. His practical tools are embraced by millions of professionals and major global corporations worldwide. Osterwalder's bestselling works and dynamic speaking engagements continue to influence and inspire the global business community.

Value proposition design : how to create products and services customers want : get started with...

290 pages
11 hours of reading

4.3(942)Add rating

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.