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Richard Thaler

    September 12, 1945

    Richard H. Thaler is an American economist whose work centers on behavioral economics. His research investigates how psychological factors influence economic decisions, challenging traditional assumptions of rational behavior. Thaler's insights have significantly advanced the understanding of human irrationality and its implications for markets and policy. His approach illuminates the complexities of economic decision-making, emphasizing the need to account for human psychology.

    Richard Thaler
    The Winner's Curse: Paradoxes and Anomalies of Economic Life
    Nudge
    Inside the Nudge Unit : how small changes can make a big difference
    Misbehaving
    Misbehaving - The Making of Behavioral Economics
    Misbehaving : the making of behavioural economics