An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
Uri Gneezy Book order


- 2023
- 2013
The Why Axis
- 288 pages
- 11 hours of reading
A colorful examination of why people do what they do--observed through the lens of incentives that can spur people to achieve--as reviewed by two superstars revolutionizing economics.