This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
Barton J. Goldenberg Book order (chronological)
Barton J. Goldenberg is a globally respected and influential customer-centric strategist, author, speaker, and futurist with thirty years of experience. He has been at the forefront of CRM, with his methodologies for customer-centric initiatives widely recognized as industry standards. His books have been adopted as industry guidelines, and his in-the-trenches experience has made him a sought-after speaker at leading conferences and a contributor to trade media. Goldenberg's approach focuses on crafting successful strategies for businesses aiming to build strong customer relationships.
