Interviews with Edwin Schlossberg, Christopher Buckley, Gloria Feldt, and other industry leaders highlight this practical handbook on the art of predicting and profiting from future trends, which also includes hundreds of predictions with an a revealing look at their implications for the future. Original.
The book explores the transformative changes in marketing driven by technology and consumer behavior. It delves into innovative strategies and tools that businesses can leverage to connect with their audience more effectively. By examining case studies and emerging trends, it emphasizes the importance of adaptability and creativity in a rapidly evolving marketplace. The author provides actionable insights for marketers looking to thrive in this new landscape, highlighting the shift towards personalized and data-driven approaches.