Yuli Ziv Book order (chronological)

In her provocative second book in the Fashion 2.0 series, Yuli Ziv examines significant technology trends and their potential impact on the fashion industry. She challenges the lack of innovation in everyday clothing, calling attention to the industry's outdated practices. With a foreword by venture capitalist Lawrence Lenihan, the book serves as a wakeup call for all fashion stakeholders, from designers to CEOs and marketers. Ziv’s bold predictions are designed to spark debate about the industry's future across various domains, including consumer behavior, branding, retail, product development, and lifestyle. Her aim is to inspire thought and innovation by questioning established norms, such as seasonal collections, pricing models, production methods, traditional advertising, and fashion week. She also shares insights for entrepreneurs eager to make an impact in the sector. Ziv emphasizes key trends brands must consider to thrive in an ever-evolving landscape, including the rise of group consciousness, the shift from search to discovery, the monetization of influence, and the importance of personalization and engagement. She critically assesses luxury brands, suggesting that innovation is becoming the new hallmark of luxury, supplanting heritage as the defining attribute for the future.

In this first of its kind insider's guide, Yuli Ziv, Style Coalition's founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!