Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models.
Most strategy books on the market are about formulating and developing a winning strategy. Executing that strategy is often neglected. Making Your Strategy Work will show you how to get your strategy from paper to people. With help from 100 leading executives, including Justin King (CEO of Sainsbury's), Bob McDonald (CEO of Procter & Gamble) and Terry Leahy (ex-CEO of Tesco), this book answers the big strategy questions: Why is strategy development so difficult these days? How do you engage your people with your strategy? How do you lead and manage strategy effectively?