Sheena Iyengar Books

Sheena Iyengar is considered one of the world's foremost experts on choice. Her work delves into the fundamental questions of why choice is powerful, where that power originates, and the intricate ways in which individuals make decisions. She meticulously explores the connection between our decision-making processes and our very identities, examining why we are so frequently disappointed by the outcomes of our choices. Through her research, Iyengar illuminates the extent of our control over daily decisions and poses the provocative question of when, and whom, we should allow to choose for us.