Bruce Poon Tip Books
Bruce Poon Tip founded G Adventures, the world's most successful adventure travel company, built on the principles of community, culture, and karma. He demonstrated a commitment to these core values by refusing a significant buyout offer, prioritizing sustained growth and ethical business practices. His work extends beyond business through the Planetarra Foundation, dedicated to social enterprise development. His debut book achieved international bestseller status shortly after its release, underscoring his impact.



The award-winning CEO of G Adventures shares the dynamic business practices of the world’s leading adventure travel company. In 2010, Bruce Poon Tip shut down his human resources department. After building G Adventures from his garage into the world’s largest adventure travel company with over 1,500 employees around the world, it was a controversial decision. Recognized as a top CEO by Profit, Canadian Business, Forbes and others, Poon Tip is an advisor to the United Nations and a sought-after speaker whose unconventional management practices have helped him build an adventure travel company with $200 million in revenue and consistent and unprecedented growth for over two decades. Looptail is the story of Poon Tip’s journey from humble beginnings as a rebellious misfit kid with entrepreneurial ambitions to his placeas a world-renowned business leader who believes in the importance of good karma, freedom, happiness and making meaningful connections. Looptail shares lessons and stories about branding, management, disruption and other key topics through a colourful first-person narrative of Poon Tip’s own experiences and the key turning points in G Adventures’ evolution into a global brand.
Do Big Small Things
- 224 pages
- 8 hours of reading
A beautiful, eye-catching journal full of prompts and worldly wisdom, this is Wreck This Journal for the wanderlusty, mindful reader in search of inspiration and a creative outlet.