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Rüdiger Maas

    Rüdiger Maas delves into the psychology of cyberspace, motivation, and the specific traits of Generation Z. His work aims to understand the thinking and behavior of younger generations in an increasingly connected world. As the founder of the Institute for Generation Research and an international keynote speaker, he shares his insights to foster a better understanding of contemporary societal dynamics. His approach merges academic research with practical perspectives on key issues shaping the future.

    Neueste Generationenforschung in ökonomischer Perspektive
    Konflikt der Generationen. Boomer, Gen X, Millennials und Gen Z – Wie wir uns wirklich unterscheiden und was das für unsere Zukunft bedeutet
    Das Digital-Dilemma: Was für die Entwicklung unserer Kinder heute wichtig ist
    Was hat Bill Gates mit Corona zu tun?
    Generation lebensunfähig
    Wie ich mit Kindern über Krieg und andere Katastrophen spreche