Heidi Grant Halvorson Book order

“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking Do you play to win? Or do you play not to lose? As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.

"Have you ever had the feeling that you're just not getting through to the person you're talking with, or coming across the way you intend to? You're not alone. Our usual approach is to just talk louder, to try harder to get our message through. This is almost always the wrong approach. Why? Because other people almost never see us the way we see ourselves. Fortunately, these distortions in perception are systematic, understandable, and surmountable. Heidi Grant Halvorson, bestselling author of Nine Things Successful People Do Differently and Focus, now shows you how to communicate effectively-despite these unintentional (yet widespread) distortions of perception. By better understanding how communication and perception really work, you'll learn to send the right signals at the right time, no matter who you're communicating with"--

Get specific -- Seize the moment to act on your goals -- Know exactly how far you have left to go -- Be a realistic optimist -- Focus on getting better, rather than being good -- Have grit -- Build your willpower muscle -- Don't tempt fate -- Focus on what you will do, not what you won't do

Heidi Grant Halvorson explores the psychology behind success, revealing how certain mindsets can simplify the path to achievement. Through engaging stories and scientific research, she provides practical strategies that challenge traditional notions of success. Readers will discover counterintuitive insights that empower them to harness their potential and overcome obstacles, making success more accessible and manageable.