Richard Wise Book order

Exploring the often-criticized world of advertising, Richard Wise provocatively suggests that a career in this field can enhance personal happiness and fulfillment. Drawing from his unique experiences, including being the strategic mind behind a controversial campaign, he challenges the stigma associated with the industry. With a blend of humor, optimism, and insight, Wise aims to inspire readers to embrace their roles in advertising, ultimately presenting it as a pathway to becoming better, more content individuals.

"Addresses today's economic challenges by providing powerful and practical strategies to generate new growth, otherwise known as 'demand innovation'." - dust jacket.

Exploring the development of multimedia technologies, this book examines their historical, cultural, and political contexts. It delves into the origins of multimedia, highlighting the unexpected intersection of military interests and 1960s counter-culture. Key topics include the impact of media deregulation by 1980s "new right" governments, as well as contemporary concerns surrounding privacy, censorship, and the use of digital technology in film special effects. The critical analysis challenges the notion that these technologies inherently promote individualism and wealth.