Focusing on the Islamic State's ideologues as 'entrepreneurs of identity', this book analyzes how they shaped social identity categories to influence communication and cognition. Utilizing a diverse collection of original texts, speeches, images, and videos, it investigates the symbolic significance of the black flag and key concepts like promoting virtue and prohibiting vice, public behavior supervision, and the oath of allegiance to the Caliph. The work highlights the strategic construction of identity and ideology within the group.
