In Winning in China , Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, InMobi, and Amazon, as more and more businesses look to reap profits from the demand of 1.4 billion people.
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Focusing on the concept of "innovation tournaments," this book presents a structured, process-driven method for identifying high-quality opportunities for innovation. Aimed at managers, entrepreneurs, and venture capitalists, it emphasizes the importance of selecting the right opportunities to maximize financial returns. Through practical strategies, it guides readers in systematically uncovering exceptional innovations that can drive profits and success in their ventures.
Erinnerungen und Berichte