Sam Ford Books

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Henry Jenkins' pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture. This title takes readers from Jenkins' early work defending fan culture against those who would marginalize or stigmatize it, through to his work.