Mimika Cooney is an author who delves into themes of personal growth and spiritual transformation. Her work often explores the journey from worry to empowerment and the renewal of the mind to walk in divine authority. Cooney aims to inspire others to fulfill their God-given purpose by sharing messages of love and grace. She is known for her ability to build community, foster connections, and help individuals tell their stories with passion and purpose.
Boutique baby photography is becoming increasingly popular, as clients want unique, contemporary, magazine-style images that stand out. As Mimika Cooney shows in Boutique Baby Photography, there is more to building a successful photography business than just taking great pictures - marketing is key. Though devoted mainly to the business elements of running a successful baby portrait studio, the book also discusses photographic techniques, including canny maternity poses, photographing newborns and working with toddlers and children.
In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ‘boutique’ brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
