Eugene B. Zechmeister is an emeritus professor of psychology specializing in human cognition and experimental methodology. His work delves into crucial areas such as human memory and critical thinking, emphasizing scientific rigor and the understanding of how individuals acquire and process information. Professor Zechmeister's approach is grounded in extensive research, aiming to make complex psychological concepts accessible to a wider audience. He is dedicated to exploring the intricacies of the human mind through empirical study and clear explanation.
Accessible and interesting, Shaughnessy,/Zechmeister emphasizes problem solving and provides coverage of descriptive, experimental, and applied research methods. With statistical principles integrated throughout, the text provides students with a thorough introduction to a wide array of methods applied to different research situations.