Artfully combining sports journalism with social history and sharp pop culture references, The Mavericks explores 1970s football when a cult group of footballers delivered flair on the pitch and flamboyance off of it.
Focusing on the evolving landscape of sports journalism, this revised second edition serves as a comprehensive guide to the profession's principles and practices. It covers essential skills and contextualizes the impact of social media and online platforms. Featuring case studies such as the Lance Armstrong story and enriched with anecdotes from the author's three decades in the field, the book offers valuable insights for both aspiring journalists and students, making it an essential resource for understanding sports reporting today.