The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty. 30,000 first printing.
A comprehensive and authoritative coverage of the field, with the lively, incisive writing style for which earlier editions were famous.
Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Ein authentischer Held wie James Bond: Ex-Undercover-Agent Michael Levine schwört, den Mord an seinem Kollegen zu rächen. Die Spur führt zum 'Todesdreieck', einem globalen Verbrecherkartell, und zur gefährlichen Sex-Droge 'The White Queen'. Der Thriller basiert größtenteils auf wahren Ereignissen.